The Hero Notion

Be compassionate, be courteous, be cheerful, be courageous, be honest, be helpful, be eager, be aware, be better. Be a hero.

Problem statement:

Overall I want to promote the notion that everyone can be a hero no matter how small the act or sacrifice may be. Stemming from my love of superheroes and the symbol they can represent for kids.


The Hero Notion is not just about today’s “heroes” like Iron Man, Spiderman, or Thor, but about how we can all be heroes in some sense. This campaign is an “act of request” for kids to reach out and try to find the meaning of a hero. As well as realize the impact a small sacrifice can have. I hope to allow them to find out that they too can be heroes even if they don’t have super powers.

This will give me an opportunity to explore the innocence of children and how their outlooks on the world and life in general differ from those of adults. I want to investigate general acts of kindness and how those can be considered heroic acts, even if they are minor actions.

I want to view everyone through the same lens, focusing on all types of kids, in order to create an impact on them without bringing in a variable of gloom. My target age would be between 5-9 year olds and possibly focusing slightly on the opinions adults have on the same topic.

I believe there is a lack of kindness and compassion when it comes to interacting with others. Being considerate and understanding when you have an opportunity to be a hero is a small gesture people could learn to make.


From this campaign I hope make people want to be more compassionate towards others by using The Hero Notion as a jumping off point. Starting with subjects such as Ironman, Spiderman or other notable superheroes, can allow for an entry point into kids minds as a way for them to relate to what an everyday hero could mean. I hope this campaign would spark kindness and generosity in ways that other campaign have not been able because it does take such a relevant subject of superheroes and breaks it down into a more specific and individual situation.


In order to portray “The Hero Notion” in a positive light, I want to build a brand that will convey how small acts of kindness can alter how kids grow up and views impact the world. Creating posters, awareness, buttons, stickers, anything that can spread the word and get people involved in doing small acts of kindness. Along with the campaign, I want the main piece to be an inspirational video that talks with kids about what a hero is and truly gets their perspective on this situation. I want to seek out various questions that address what a hero means and what kind of impact figures we see as being heroes today have on them.


  • What is a hero?
  • Who is your hero? Why?
  • Do you think you’re a hero?
  • What makes a hero?
  • What do kids think vs. adults?
  • How can you be a hero in your everyday life?
  • What is considered to be a heroic act?
  • Do you think Iron Man exists in real life?
  • What do you think you could do in order to be a hero?

Potential Sources:

Superhero movies, kids, kids with disabilities, media, personal opinion, research on other feel good campaigns, kindness campaigns…